Hull KR
Bringing Proactive Wellbeing & Personal Growth Into Elite Sport
We were commissioned by Willie Peters, then Head Coach of Hull KR, who was looking for new ways to support performance beyond traditional training.
The players already knew how to perform. They were professional athletes. The opportunity was to explore what else could help them get the most from themselves. Our approach of better wellbeing supporting better performance fitted naturally.
We created bespoke journals for the full squad, which Hull KR experimented with by integrating daily intentions into their training environment — giving players a simple way to reflect, focus and take ownership of how they showed up.
That season, Hull KR went on to win the treble. We would never claim the journals were responsible for that success. But the experience demonstrated something important: practical wellbeing and personal growth tools have a place in elite sport too.
"You were nothing but a pleasure to work with. I don't just let anyone get in front of our group, however in our initial meeting I knew there was more than just a person selling journals in front of me — I saw passion and a genuine story in going from good to great."
